Line | Among the myths taken as fact by the |
| environmental managers of most corporations is |
| the belief that environmental regulations affect all |
| competitors in a given industry uniformly. In reality, |
(5) | regulatory costs—and therefore compliance— |
| fall unevenly, economically disadvantaging some |
| companies and benefiting others. For example, a |
| plant situated near a number of larger |
| noncompliant competitors is less likely to attract |
(10) | the attention of local regulators than is an isolated |
| plant, and less attention means lower costs. |
| Additionally, large plants can spread compliance |
| costs such as waste treatment across a larger |
| revenue base; on the other hand, some smaller |
(15) | plants may not even be subject to certain |
| provisions such as permit or reporting |
| requirements by virtue of their size. Finally, older |
| production technologies often continue to generate |
| toxic wastes that were not regulated when the |
(20) | technology was first adopted. New regulations |
| have imposed extensive compliance costs on |
| companies still using older industrial coal-fired |
| burners that generate high sulfur dioxide and |
| nitrogen oxide outputs, for example, whereas new |
(25) | facilities generally avoid processes that would |
| create such waste products. By realizing that they |
| have discretion and that not all industries are |
| affected equally by environmental regulation, |
| environmental managers can help their companies |
(30) | to achieve a competitive edge by anticipating |
| regulatory pressure and exploring all possibilities for |
| addressing how changing regulations will affect their |
| companies specifically. |